Launches rarely fail on the product. They fail because the offer was vague, the copy was forgettable, and the ads went out before anyone decided what they were arguing. Six playbooks for the six decisions that actually determine whether the launch works.
Six playbooks · installs into Claude Code or Codex · one payment, no subscription
702
Files
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Skill folders
6
Playbooks
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AI hosts
The stack
Choose the decision in front of you. Give the playbook the business facts. Get an artifact you can inspect, improve, and put to work.
Turn your product or service into an offer people want to buy.
Before you write a word or run an ad, something has to be worth selling. Offer Architect helps you decide who the offer is for, what it promises, what the customer gets, what to charge, and how to answer the doubts that stop the sale. Start from a rough idea or rebuild what you already sell using the facts, proof, and constraints your business can support.
Give it your offer. Get the page, ads, and emails needed to sell it.
Start with the approved offer and buyer. Conversion Copywriter turns the same core message into the actual words your launch needs: the headline, page structure, proof, objections, ad copy, product description, calls to action, and follow-up messages.
Turn one offer into a batch of ads people stop to notice.
Give the playbook your approved offer, audience, proof, and production limits. It finds the angle, turns it into a repeatable creative concept, and gives you the copy, visual direction, image prompts, variations, and tests to produce the batch.
Build a Meta campaign around the message you actually want to test.
Give the playbook your approved offer, copy, creative, audience, budget, and destination. It turns that foundation into a practical Facebook and Instagram campaign structure with tests, targets, tracking, and a launch plan you can inspect before spending.
Build a Google Ads campaign around what your customers are searching for.
Tell the playbook what you sell, where you sell it, and what action matters. It maps search intent to keywords, ad groups, ads, landing-page paths, budgets, tracking, and optimization decisions—so every click has a job.
Turn your list into the next sale—and the one after that.
Give the playbook your offer, customer states, list context, and goals. It plans the email work from first welcome to purchase, follow-up, reactivation, and repeat value, then writes the sequences, timing, calls to action, and send calendar.